THE FUTURE OF BRAND GROWTH ON SOCIAL
CREATOR-DRIVEN MARKETING AND BRAND STORYTELLING TO GROW SOCIAL ENGAGEMENT AND ECOMMERCE REVENUE
"Max Edwards Company connects brands with creators to inspire innovative, creator-driven content for brand growth, greater engagement, and more revenue."
Brian Wright, Co-Founder & President, Max Edwards Company
SOCIAL PLATFORMS ARE WHERE THE LARGEST AUDIENCES LIVE
Social platforms, like TikTok, are revolutionizing how brands achieve increased audience engagement and direct-to-consumer ecommerce success through short-form entertainment.
Per a Forbes 2024 article:
CREATOR-DRIVEN MARKETING IS RISING
Entertainment Fuels Social Commerce
In the age of social commerce, brands and media buying experts know traditional media (TV, Cable) is losing viewers at an alarming rate. It is making it harder and more expensive for content in the form of entertainment and advertising to reach their target audiences.
Since TikTok Shop's launch in the US in September 2023, it has become the e-commerce leader generating $11.09 billion in online sales or GMV (Gross Merchandise Value). TikTok Shop empowers users to discover and buy products directly within the social media app,
[Source: fitsmallbusiness.com].
Why Partner with Max Edwards Company? In our world, creators are athletes that need practice, gameplanning, and opportunities to perform. MEC makes them co-creators and curators to help tell better and higher-velocity brand storytelling for your marketing needs.
Creator-driven marketing produces a high volume of versioning and allows your brand to reach broader audiences with more frequency vs. the typical 30-second ad or periodic event activation.
Our purpose is to enable brands to transform mechanical campaigns into ongoing storytelling ecosystems — building stronger brand awareness, engagement, and measurable reach.
HOW WE HELP YOU SUCCEED
Max Edwards Company will help your brand pivot from relying on traditional, expensive media to establishing a native presence on social platforms.
Next, we unlock the power of creator communities to deliver engaging, innovative content that builds brand awareness, trust, loyalty, and sales revenue. This is social commerce at work!
